While running your business, you have a million things to\nthink about. Customers, employees, taxes,\ntransactions – the list is endless. But\nwhat about protecting the company\u2019s very identity, goodwill, and brand? A company\u2019s name and logo are vital to success\nfrom a marketing standpoint, and as such you should be doing everything\npossible to protect them. A great place\nto start is by making a promise to yourself and your business that this year\nall of your identifiers will be properly trademarked.<\/p>\n\n\n\n
Trademarking is actually a fairly simple process, and we are\nhere to help. The first step to\nregistering your trademark is making sure that no one else already owns it. Using\nthe TESS (hyperlink site) page on the US Patent and Trademark Office you can\nsearch both words and designs and be sure no one has an identical or strikingly\nsimilar business mark for the same category of goods and services offered by\nyour company. If you don\u2019t own your\nmark, then anyone can use it and ride on your goodwill, or even damage it.<\/p>\n\n\n\n
After determining your brand\u2019s legal standing, a\nregistration must be submitted with all of the details of your mark and specific\nlimits on how you will use it. Ideally, the USPTO should respond to you with\napproval within 6 months of filing your application. But what if you find that your mark – or a\nsimilar one – is already being used? Even\nif you have been using it for a longer period of time, your registration will\nlikely be contested. These are tough\nwaters to navigate, but do not fret, we are quite familiar with them. If you\nfind yourself in this situation, give us a call immediately and we will see how\nwe can help you to move forward in getting your business protected. <\/p>\n\n\n\n
Registering your mark is not really optional any longer. Confusingly similar or counterfeit websites,\nemail addresses, and other indicia are rampant. Surely if you’ve owned “Great Shipping”\nfor 20 years and gained a reputation in your industry, a new business called \u201cShip\nGreat” can’t open its doors down the road from you in the same exact\nfield? Though that may seem to be common sense, it is not the law.\nUnfortunately, unless copyrighted or trademarked, a name that is clearly\nplaying off another brand cannot be challenged legally – no matter how similar. State trademarking, by the way, is generally\nuseless in our opinion. Only a\nFederally recognized mark has substantial business protection value.<\/p>\n\n\n\n
Be proactive and give us a call today to see how we can help\nyou keep your business, its goodwill, and its identity, safe and uniquely tied\nto you alone.<\/p>","protected":false},"excerpt":{"rendered":"
While running your business, you have a million things to think about. Customers, employees, taxes, transactions – the list is endless. But what about protecting the company\u2019s very identity, goodwill, and brand? A company\u2019s name and logo are vital to success from a marketing standpoint, and as such you should be doing everything possible to protect them. A great place […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[128,265,214,215],"class_list":["post-1678","post","type-post","status-publish","format-standard","hentry","category-blog","tag-intellectual-property","tag-patent","tag-trademark","tag-trademark-registration"],"_links":{"self":[{"href":"https:\/\/www.customscourt.com\/es\/wp-json\/wp\/v2\/posts\/1678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.customscourt.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.customscourt.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.customscourt.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.customscourt.com\/es\/wp-json\/wp\/v2\/comments?post=1678"}],"version-history":[{"count":2,"href":"https:\/\/www.customscourt.com\/es\/wp-json\/wp\/v2\/posts\/1678\/revisions"}],"predecessor-version":[{"id":1680,"href":"https:\/\/www.customscourt.com\/es\/wp-json\/wp\/v2\/posts\/1678\/revisions\/1680"}],"wp:attachment":[{"href":"https:\/\/www.customscourt.com\/es\/wp-json\/wp\/v2\/media?parent=1678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.customscourt.com\/es\/wp-json\/wp\/v2\/categories?post=1678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.customscourt.com\/es\/wp-json\/wp\/v2\/tags?post=1678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}